Business Goal
To survive the pandemic crisis by shifting focus from offline retail to online product sales. I created the #FTChallenge, inviting influencers to shop with a limited budget to show that Frenchtoast is stylish and affordable. Daily updates on new collections kept the brand visible and encouraged continued visits to the outlet, both online and offline.
Service Online
I focused on boosting online sales through Tokopedia, Shopee, and WhatsApp to keep the business running during the pandemic.
Offline Shop
I consistently shared daily updates on new collections to maintain foot traffic and interest in the physical store.
I created the #FTChallenge with influencers to show that shopping at Frenchtoast is affordable, even on a budget.
Awareness
The Instagram feed features the #FTChallenge, introducing our online store on Tokopedia and Shopee while highlighting Frenchtoast’s affordability. It also offers outfit inspiration and shopping ideas to help followers decide what to wear and buy.
Video Content
Result
As a result, we gained new followers, attracted first-time buyers on marketplaces, and kept the offline store active. The #FTChallenge helped more people discover Frenchtoast and connect with our brand.