AYYIDA PORTFOLIO
2024 - July 2025
HANDS SPA STUDIO
I developed a branding and marketing strategy rooted in the concept of "hands," shaping the visual identity and creative copy to reflect this theme across all content.
August 2023 - July 2025
ARCHESTET
I built the company persona, showcased teamwork and project updates to gain trust, and curated aesthetically pleasing content to attract design enthusiasts and investors.
August 2023 - July 2025
WHITE PALM
I crafted the branding, tone, Instagram concept, and content to attract investors interested in smart living on a tropical island.
August 2023 - July 2025
ARCHESTET VILLAS
I led the concept, photoshoots, and content production to visually tell a story that appeals to investors and travelers seeking luxury in Bali’s nightlife hub.
JANUARY - JULY 2023
THE ECO WARRIOR
As the creative lead, I produced conscious content, collaborated with eco influencers, and promoted mindful purchasing of eco-friendly products.
AUGUST 2022- DECEMBER 2023
MADE FOR SMILE
I directed creative marketing and video concepts, collaborating with Vincent Rompies to run a powerful campaign with the tagline “Made for Smile.”
MARCH 2020 - JANUARY 2023
FRENCHTOAST FACTORY OUTLET
I helped the brand adapt during the pandemic by pushing online sales and creating the #FTChallenge to keep the offline buzz alive.
2015 - 2019
OMA ELLY - SCNELLO - MAXX COFFEE - MAXX CORNER - ARSITAG - FABELIO
I worked on various projects in fashion, F&B, directory websites, and furniture businesses. I helped build their branding, planned and directed photoshoots, and created marketing strategies. My focus was on growing their online presence and turning it into real-life engagement. These efforts helped the brands connect better with their audience both online and offline.
