AYYIDA PORTFOLIO

2024 - Presents
HANDS SPA STUDIO

I developed a branding and marketing strategy rooted in the concept of "hands," shaping the visual identity and creative copy to reflect this theme across all content.

August 2023 - Presents
ARCHESTET

I built the company persona, showcased teamwork and project updates to gain trust, and curated aesthetically pleasing content to attract design enthusiasts and investors.

gray concrete wall inside building
gray concrete wall inside building
August 2023 - Presents
WHITE PALM

I crafted the branding, tone, Instagram concept, and content to attract investors interested in smart living on a tropical island.

August 2023 - Presents
ARCHESTET VILLAS

I led the concept, photoshoots, and content production to visually tell a story that appeals to investors and travelers seeking luxury in Bali’s nightlife hub.

JANUARY - JULY 2023
THE ECO WARRIOR

As the creative lead, I produced conscious content, collaborated with eco influencers, and promoted mindful purchasing of eco-friendly products.

AUGUST 2022- DECEMBER 2023
MADE FOR SMILE

I directed creative marketing and video concepts, collaborating with Vincent Rompies to run a powerful campaign with the tagline “Made for Smile.”

MARCH 2020 - JANUARY 2023
FRENCHTOAST FACTORY OUTLET

I helped the brand adapt during the pandemic by pushing online sales and creating the #FTChallenge to keep the offline buzz alive.

2015 - 2019
OMA ELLY - SCNELLO - MAXX COFFEE - MAXX CORNER - ARSITAG - FABELIO

I worked on various projects in fashion, F&B, directory websites, and furniture businesses. I helped build their branding, planned and directed photoshoots, and created marketing strategies. My focus was on growing their online presence and turning it into real-life engagement. These efforts helped the brands connect better with their audience both online and offline.

worm's-eye view photography of concrete building
worm's-eye view photography of concrete building