Business Goal
I aimed to show that our t-shirts are made in top Indonesian factories trusted by global brands like Zara and Uniqlo. By combining hard and soft selling, I worked with like-minded influencers to boost sales and share our authentic journey. The goal was also to create buzz and set trends within local communities and fanbases.
Branding
I highlighted that our t-shirts are made in the same high-quality factories as global brands like Zara and Uniqlo, to elevate local production and build brand trust.
Sales
I focused on selling through both hard and soft selling strategies, collaborating with influencers who align with our authentic journey and lifestyle.
I aimed to spark buzz and create trends within communities, circles, and fanbases to build a loyal and engaged following.
Build Community
The Instagram feed highlights our biggest campaign, featuring Vincent Rompies, to introduce the vision and mission of MADE FOR SMILE. It reflects the shared journey and authentic connection between the brand and its community.
Video Content
Result
The campaign video organically reached thousands of viewers on YouTube, boosting brand visibility. Sales increased significantly, with a notable rise in website visitors purchasing online. This demonstrated the success of our fandom strategy in engaging and converting the audience.
